ZulongVerse is a reality-anchored, on-chain public cultural ecosystem where brands are not designed, but grown—emerging organically from collective participation rather than corporate control. It defines a new category across collectibles, creator economy, and Web3 culture. 

In the traditional IP model, IP is owned and controlled by centralized studios. Fans remain passive consumers, while creators have little to no access to contributing to official canon. As the cost of creation continues to fall and ideas themselves become the primary source of value, this model no longer reflects how culture evolves. 

ZulongVerse introduces a decentralized, open IP framework, transforms IPs from corporate-owned private assets into on-chain public cultural ecosystem—maintained by creators and sustained by the participation of fans.Within a defined world-building system, creators are invited to generate variations of officially recognized neutral base characters across all mediums — with or without AI. The community participates through transparent voting by human aesthetic judgment, and selected works are elevated into official canon. 

Canonical works are activated through real-world exhibitions and digital experiences, while creators participate in downstream value through franchise and licensing proceeds. As the ecosystem scales, creators and fans collectively shape an evolving world — co-creating a shared cultural universe rather than consuming a closed one.