The Economics of Attention in a Zero-Marginal-Cost World

In 1971, Herbert Simon noted: "A wealth of information creates a poverty of attention." In 2026, we have achieved "Infinite Information." The resulting "Attention Poverty" is the single greatest challenge for any media company.

When the marginal cost of producing content reaches zero, the price of that content also tends toward zero. This is the crisis facing streaming platforms and digital publishers today. Their business models are built on the scarcity of content, but content is no longer scarce.

What is scarce?

• Trust: Do I trust this curator to show me what’s good?

• Curation: Who has filtered the noise for me?

• Community: Am I part of the story, or just a spectator?

SENSUM solves the "Economic of Infinite Supply" by introducing a Selection Layer. By making the act of selection a scarce, rewarded activity, we create a new value chain.

We are moving from a "Subscription Economy" (pay for access to a library) to a "Contribution Economy" (gain value by helping the library grow). For investors, this is a shift from betting on Content Libraries to betting on Coordination Networks. SENSUM is the network that coordinates human attention in an era of AI abundance.